While digital transformation has long been a popular business trend globally, many small companies have not really felt the need to do so. This trend has one meaning for millions of businesses worldwide: they must initiate an urgent digital transformation or start selling their goods and services online.
Fortunately, technology is now catching up. Several platforms are offering affordable digital products for small businesses to help companies go digital without having to hire or train new employees.
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The Affordable Digital Products For Small Businesses
Website Builders
Website builders are affordable digital products for small businesses that allow the creation of websites without needing extensive technical knowledge or experience in coding. They typically provide a user-friendly interface and pre-built templates that can be customized to create a professional-looking website. Some popular website builders include:
- Wix: Wix is a user-friendly website builder that offers a wide range of templates, drag-and-drop design tools, and integrations with third-party services. It offers both free and paid plans.
- Squarespace: Squarespace is a website builder that emphasizes design and offers templates that are optimized for mobile devices. It also offers e-commerce functionality and a range of integrations. Squarespace offers a free trial, and paid plans start at $12 per month.
- WordPress.com: WordPress.com is a website builder that is based on the open-source WordPress platform. It offers a wide range of templates and customization options, as well as e-commerce functionality. It offers both free and paid plans.
- Weebly: Weebly is a website builder that offers a range of templates, drag-and-drop design tools, and integrations with third-party services. It also offers e-commerce functionality. Weebly offers a free plan, and paid plans start at $6 per month.
- Shopify: Shopify is a website builder that is focused on e-commerce functionality. It offers a range of templates and integrations with third-party services, as well as features like inventory management and payment processing. Shopify offers a free trial, and paid plans start at $29 per month.
When choosing affordable digital products for small businesses, it’s important to consider factors such as ease of use, design options, e-commerce functionality, and pricing. It’s also important to ensure that the website builder you choose aligns with your business needs and goals.
Email Marketing Tools
Email marketing tools are affordable digital products for small businesses that allow businesses to create, send, and track email campaigns to their subscribers. Here are some popular email marketing tools:
- Mailchimp: Mailchimp is a popular email marketing tool that offers a range of features, including email design templates, automation workflows, and analytics tracking. It also integrates with many other platforms and offers a free plan for businesses with up to 2,000 subscribers.
- Constant Contact: Constant Contact is an email marketing tool that offers email templates, automation workflows, and social media integrations. It also offers a variety of other features, such as event management and surveys. Constant Contact offers a free trial, and paid plans start at $20 per month.
- Campaign Monitor: Campaign Monitor is an email marketing tool that offers email templates, automation workflows, and analytics tracking. It also offers advanced segmentation and personalization options. Campaign Monitor offers a free trial, and paid plans start at $9 per month.
- Sendinblue: Sendinblue is an email marketing tool that offers email templates, automation workflows, and CRM integration. It also offers SMS marketing and transactional email options. Sendinblue offers a free plan, and paid plans start at $25 per month.
- ConvertKit: ConvertKit is an email marketing tool that is designed for creators and bloggers. It offers automation workflows, customizable forms, and subscriber tagging options. ConvertKit offers a free trial, and paid plans start at $29 per month.
When choosing affordable digital products for small businesses, it’s important to consider factors such as ease of use, design options, automation features, and pricing. It’s also important to ensure that the email marketing tool you choose aligns with your business needs and goals.
Social Media Management Tools
Social media management tools are affordable digital products for small businesses that allow businesses to manage and automate their social media presence across multiple platforms. Here are some popular social media management tools:
- Hootsuite: Hootsuite is a popular social media management tool that allows businesses to manage their social media profiles, schedule posts, and track analytics. It also offers team collaboration features and integrations with other marketing tools. Hootsuite offers a free plan, and paid plans start at $19 per month.
- Buffer: Buffer is a social media management tool that allows businesses to schedule posts, track analytics, and collaborate with team members. It also offers a social media calendar and integrations with other marketing tools. Buffer offers a free plan, and paid plans start at $15 per month.
- Sprout Social: Sprout Social is a social media management tool that offers scheduling and publishing tools, analytics tracking, and team collaboration features. It also offers a social media calendar and integrations with other marketing tools. Sprout Social offers a free trial, and paid plans start at $99 per month.
- Agorapulse: Agorapulse is a social media management tool that offers scheduling and publishing tools, analytics tracking, and team collaboration features. It also offers advanced social media listening and reporting features. Agorapulse offers a free trial, and paid plans start at $99 per month.
- Later: Later is a social media management tool that is focused on visual content and allows businesses to schedule and publish posts on Instagram, Facebook, Twitter, and Pinterest. It also offers analytics tracking and team collaboration features. Later offers a free plan, and paid plans start at $15 per month.
When choosing affordable digital products for small businesses, it’s important to consider factors such as ease of use, scheduling and publishing features, analytics tracking, and pricing. It’s also important to ensure that the social media management tool you choose aligns with your business needs and goals.
Accounting and Invoicing Software
Accounting and invoicing software are affordable digital products for small businesses that allow businesses to manage their financial transactions, create and send invoices, track expenses, and generate financial reports. Here are some popular accounting and invoicing software:
- QuickBooks: QuickBooks is a popular accounting software that offers invoicing, expense tracking, and financial reporting tools. It also offers integrations with other financial and productivity tools. QuickBooks offers a free trial, and paid plans start at $25 per month.
- Xero: Xero is an accounting software that offers invoicing, expense tracking, and financial reporting tools. It also offers integrations with other financial and productivity tools. Xero offers a free trial, and paid plans start at $11 per month.
- FreshBooks: FreshBooks is an invoicing and accounting software that offers features such as time tracking, project management, and expense tracking. It also offers integrations with other productivity and financial tools. FreshBooks offers a free trial, and paid plans start at $15 per month.
- Wave: Wave is an accounting software that offers invoicing, expense tracking, and financial reporting tools. It also offers payroll management and receipt scanning features. Wave offers a free plan, and paid plans start at $20 per month for payroll features.
- Zoho Books: Zoho Books is an accounting software that offers invoicing, expense tracking, and financial reporting tools. It also offers project management and inventory management features. Zoho Books offers a free trial, and paid plans start at $9 per month.
